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Euro Rich – From Manual Chaos to Unified Control with SiteGiant ERP

Euro Rich is a European food distributor in the Philippines, founded in 2015. For nearly a decade, the company has specialised in importing and distributing European food essentials such as pasta, olive oils, and truffles.
 
Originally focused on food service clients, Euro Rich expanded into retail and e-commerce during the pandemic. Today, customers can shop through their website at https://eurorich.ph as well as Shopee, Lazada, and TikTok Shop.
 
As the business grew across multiple sales channels, operational complexity increased. Managing inventory, orders, and reporting across platforms became increasingly time consuming.

What challenges did Euro Rich face before using SiteGiant?

Before implementing SiteGiant ERP, Euro Rich managed each marketplace separately.

“Before implementing SiteGiant in our online operations, we had to manually manage our Shopee, Lazada, and TikTok inventories and orders. There was no centralized dashboard to instantly view marketplace inventories, orders, and sales figures.”

This manual workflow added extra time to daily order processing and limited visibility across channels. Without centralized control, forecasting and campaign planning were also more difficult.

How did SiteGiant help unify their operations?

After adopting SiteGiant ERP, Euro Rich was able to consolidate their multichannel operations into one unified system.

1. Centralized Inventory and Order Management

SiteGiant ERP enabled Euro Rich to unify inventory and orders from Shopee, Lazada, TikTok Shop, and their website into one dashboard.

“They were able to help us unify all our online data, such as inventory and orders, within their system.”

With centralized visibility, the team can instantly monitor stock levels, order status, and sales performance without switching between platforms.

2. Open API Integration with Their Internal ERP

A major priority for Euro Rich was connecting marketplace data directly into their internal ERP system.

“With their open API, we are able to streamline all of this data into our ERP, which is our ultimate goal to ensure smoother and more efficient operations.”

This integration reduces manual data handling, improves accuracy, and supports long-term operational scalability.
Throughout the development process, SiteGiant’s programmers guided the team to ensure proper implementation.

3. Campaign Stock Reservation and Fulfillment Efficiency

Managing promotional campaigns without overselling was another key operational challenge.

“We are able to reserve stock for campaign promotions to ensure we have enough inventory for the campaign itself, which prevents us from overselling.”

Euro Rich can now:
  • Arrange shipments directly through the system
  • Perform product uploads and stock adjustments centrally
  • Access consolidated reporting without logging into each marketplace
These improvements save time and reduce manpower requirements.

4. Real-Time Monitoring with SiteGiant One Apps

Operational visibility extends beyond the office with SiteGiant One App.

“I’m very impressed with the SiteGiant One app, which allows me to check our daily, weekly, and monthly sales across all channels. I can also monitor stock levels and fulfillment status at any time.”

This flexibility gives management real time control over business performance.

5. Reporting, Analytics, and Inventory Forecasting

Data driven decision making is critical for a food distribution business.

“SiteGiant’s analytical tools allow us to perform inventory forecasting and review both current and past sales history.”

With access to detailed reports, Euro Rich can:
  • Plan restocking more accurately
  • Adjust pricing strategies
  • Prepare for upcoming campaigns
  • Reduce excess stock or stockouts

The Result: A More Efficient and Cost-Effective Operation

After implementing SiteGiant ERP, Euro Rich achieved:
  • Centralized inventory management across Shopee, Lazada, TikTok, and website
  • Streamlined ERP data integration through open API
  • Reduced manpower dependency
  • Faster daily order processing
  • Improved inventory forecasting and campaign planning
  • Better visibility through real-time analytics

“This helps the company save costs and is a key priority for every organization. SiteGiant has helped us reduce manpower requirements and save time in our fulfillment processes.”

With this system in place, the business is ready to scale efficiently across all channels.

Conclusion

Euro Rich’s journey reflects how a growing European food distributor can move from fragmented marketplace management to unified operational control.

“My overall impression of SiteGiant is very positive. Their support team is very helpful, and their system has helped us streamline our operational processes.”

For distributors and retailers managing multiple sales channels in the Philippines, SiteGiant ERP provides a centralized and scalable solution to simplify operations, improve visibility, and support sustainable growth.
 
If your business is managing Shopee, Lazada, TikTok Shop, and website sales separately, it may be time to unify everything under one system with SiteGiant. Contact us now!
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