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How to Start Selling on Lazada Philippines: A Step-by-Step Guide

How to selling on Lazada PH

Lazada Philippines continues to be a leading eCommerce platform in Southeast Asia, offering excellent opportunities for sellers looking to expand their reach beyond traditional retail.

Lazada is one of the best marketplace choices for those who want to start their eCommerce business as a seller on Lazada. In this blog, we will guide you through the process of becoming a seller on Lazada.

To become a seller on Lazada Philippines, follow these few steps: 

Step 1 : Decide Your Seller Type

Step 2: Sign Up as a Seller

Step 3: Provide Necessary Documentation

Step 4: Selling on Lazada

 

Step 1: Decide Your Seller Type

To begin, decide which seller type you would like to register.

Lazada Philippines offer three types of sellers accounts you can register as: 

A. Local Marketplace Seller 

B. LazMall Seller

C. LazGlobal Seller



Three Types of Sellers on Lazada
Local Marketplace Seller LazMall Seller LazGlobal Seller

  • Your store must be based in the Philippines

  • Do not have a Brand Trademark Certificate or other proof of brand authenticity

  • As a Corporate Seller or Individual Seller

    		•
  • You are a brand owner, brand distributor or verified reseller/retailer

  • Have a business registration document (BIR 2303)
    		•
  • You are not based in the Philippines

  • Have a registered business
    		•
     

    Step 2: Sign Up as a Seller on Lazada

    A. Visit to Lazada Seller Center Sign Up Website.

    B. Provide Your Mobile Phone Number.

    the Lazada Philippines Seller sign-up page

    C. Receive a One-Time Password (OTP) and enter it.

    D. Set Up Your Store

    Store Name: Choose a unique name for your online store as a seller Lazada.

    Email Address: Enter a valid email address that you will use for communication and account recovery.

    Password: Create a secure password for your account.

    page for set up your Lazada store information

    E. Complete Your Registration Process

    Review your information for accuracy. The new simplified sign-up takes under 30 minutes to launch your Lazada shop.

     

    Step 3: Provide Necessary Documentation

    Requirements for each seller type on Lazada:

    A. Local Marketplace Seller

    Individual Seller Corporate Seller
    • Valid ID

    • Copy of Bank Information and Document (Bank Statement and Passbook)

    • Tax Information
    • Copy of Bank Information

    • Business Information (BIR-registered businesses)

    B. LazMall Seller

    • Documentation required: Brand Trademark Certificate / Letter of Authorisation from Brand / Purchase Invoice From Authorised Sources.
    • Business Registration: BIR 2303 document.
    • Bank Information: Provide a copy of your bank statement.
    Note: Specific documentation is required for each LazMall store type. For detailed information, please refer to the official Lazada Seller Center website.
     

    Step 4: Start Selling on Lazada

    For new sellers, begin by listing 2-3 products to gain experience selling on Lazada. You should start listing the product with Basic Information, Detailed Description, Price & Stock and Service & Delivery. 

    A. Log in to your Seller Center account > Products > Add Products.

    Log in your Seller Center account

    B. Fill in the Basic Information, Product Name, Category, Video URL and Product Attributes. 

    C. Select the correct category. Ensure that your product is listed in the appropriate category as a seller Lazada.

    How to select the correct product category

    D. Fill in the Brand field under Product Attributes.

    E. Highlight the key features of your product.

    F. Write a 50-word product description highlighting features and benefits. Use persuasive language and include a high-quality image to boost appeal.

    HOW TO WRITE THE PRODUCT DESCRIPTION

    G. Select the Variation of your product. Like colors, sizes, scents, types, etc.

    H. In some categories, you can upload a minimum of 3 images per color variation.

    I. Fill in the product details, including price, quantity, special price (if applicable), and seller SKU (or leave blank if not required).

    Fill in the Product Information such as Price, Quantity, Special Price

    J. Set the accurate Package Dimensions (in cm) and Package Weight (in kg).

    Add the information for package dimensions and package weight

    Just a simple guide for you to become a successful seller Lazada Philippines!

    Tip: Visit the Lazada Seller Center and Lazada University for free training courses to learn how to become a professional seller Lazada step-by-step.

    A) Lazada Seller Center > Help Center > New Seller Guide 

    lazada-seller-center-new-seller-guide

    B) Lazada University: Access comprehensive courses designed for sellers.

    Lazada-university- website-new seller

    Facing Challenges Selling Across Multiple Marketplaces?

    SiteGiant ERP simplifies your operations across multiple platforms. Here’s how we can help:

    Product Management: Effortlessly sync product listings and edit product detail and prices to multiple sales channels with just a few clicks.

    Order Management: Automatically sync new orders from all sales channels and manage fulfillment directly from SiteGiant.

    Inventory Management: Consolidate your inventory across all integrated sales channels to prevent overselling.

    SiteGiant ERP

    Grow Your eCommerce Business with SiteGiant Today!

    Contact us

    Image Credits and References: Lazada Seller Center & Lazada University.

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